#Email signature examples 2021 professional
#Email signature examples 2021 free

Our data produced some interesting results: This all contributes to the effectiveness of email signature marketing, as the information contained in an email signature is noticeable, brand-centered and trustworthy. Due to the trust in corporate communications, recipients will be more responsive to the information they receive from corporate emails than from other forms of marketing.

#Email signature examples 2021 professional

The medium of email and its association with the professional workplace means the context in which an email is read can be predicted and controlled, enabling the signature to be tailored exactly to this. When this impression correlates with the image given by other brand communications, the brand and its associations are strengthened in the mind of the recipient. As the recipient reads, or just scans, the email, they notice who itвЂ™s from and the visual information surrounding this, and this information makes an impression. Every email carries a signature, even if itвЂ™s just the name of the sender.

#Email signature examples 2021 free

Essentially, this offers a free way to advertise what your organization is already doing, and push important information to the right people.ДЄn email signature is also a subtle way to create a brand impression. As the recipient is noticing who sent the email anyway, they are likely to pay attention to any surrounding information. If your organization is effectively utilizing email signature marketing, then email signatures will contain more information than just a name and job title, for example also including a video, a promotional banner, information about current offers, or specific campaign information. The numbers add up, but do people actually pay attention to email signatures? Or, to put it another way, millions of missed opportunities every month if youвЂ™re not using email signature marketing.

For an enterprise with 10,000 employees, thatвЂ™s 300,000 emails per day and 1,500,000 per week, which adds up to over 1.5 million opportunities every single week to market your organization.

That alone is no small number вЂ“ but most organizations have many more than 10 employees. If your organization consists of just 10 people, there will be around 300 emails sent per day, and 1500 per week. Email signatures are low cost and reach a wide audience, making them an ideal marketing solution.Д«ased on these statistics, itвЂ™s easy to see where the potential of email signature marketing lies. Email signatures can be utilized for brand awareness, banner campaigns, department goals, sales strategies and more. ThereвЂ™s also potential to include details such as social media profiles, images and even videos, giving an invitation to connect and a way of advertising your latest content. What is email signature marketing?Д®mail signature marketing is as it sounds вЂ“ the process of using the signature sent at the bottom of an email for marketing purposes, whether that is to promote a campaign, link to a video, or direct receivers to a CTA.ДЄn email signature is the way in which an email is signed off, and commonly includes the name of the sender, job title and company, as well as sometimes including company information, such as address and contact details.

Whether youвЂ™re an email signature enthusiast, looking to improve your marketing efforts, or would just like to understand more about how email signatures work weвЂ™ve compiled this blog to explain the potential email signature marketing has to offer your organization, based on our own data proving how beneficial email marketing can be. You might even have tried using email signatures as a marketing tool yourself. You might have heard the term вЂemail signature marketingвЂ™ thrown around as an example of an effective marketing solution.